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Affirm Expands Partnership With Wayfair To Directly Checkout Launch For Way Day And Peak Holiday Shopping Season

Author: Benzinga Newsdesk | October 21, 2025 09:07am

Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced an expanded partnership with Wayfair Inc. (NYSE:W), the destination for all things home. This brings Affirm directly to checkout, just in time for Wayfair's Way Day sales event running from October 26-29 and the peak holiday shopping season.

Whether buying a new dining table or holiday decor, eligible shoppers can now choose Affirm when checking out online or in-store across the entire Wayfair family of brands — Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold.

Posted In: AFRM W


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