FOX Advertising Partners With Mobian To Integrate AI-Powered Ad Tech Into OneFOX Platform

Author: Benzinga Newsdesk | October 09, 2025 11:03am

Powerful New Technology to be Integrated into the OneFOX Converged Media Platform Powered by AdRise

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Today, FOX Advertising and Mobian announced a strategic partnership that brings together two powerhouses, committed to innovation in data-driven advertising, content optimization and the democratization of outcome-based measurement.  It marks the continued development of FOX's Converged Media Platform, powered by AdRise, which was announced in May.

Utilizing Mobian's AI-powered intelligence tools within OneFOX—where audience insight, contextual precision, and creative intelligence work in concert— to deliver smarter, more impactful advertising experiences across the entire FOX portfolio beginning with FOX News Media.

This includes:

• Unified Audience Insights: AI connects signals across streaming and digital endpoints for an end-to-end view of the consumer journey across the FOX portfolio.
• AI-Driven Activation: Real-time optimization of ad placement based on contextual alignment and creative resonance.
• AI-Fueled Measurement: Moves beyond identity-based measurement with data signals to demonstrate performance without reliance on personal data.

Additionally, the technology allows for post-campaign intelligence that empowers brands' reinvestment strategy, delivering a unified view into increasing ad efficacy.

Posted In: FOX FOXA