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Gap Inc. (NYSE:GAP) today announced a multi-year partnership with Google Cloud to accelerate its human-centered digitally-enabled technology strategy, with AI powering the company's plans to reimagine retail across its iconic portfolio of brands, including Old Navy, Gap, Banana Republic, and Athleta.
"AI is redefining what's possible in retail, and we're building our future technology roadmap around it," said Sven Gerjets, Chief Technology Officer at Gap Inc. "We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity, and delivering for customers faster and with greater personalization than ever."
"Our partnership with Gap is about reinventing the retail landscape with AI and helping them lead the industry with speed, personalization, and game-changing customer experiences," said Thomas Kurian, CEO, Google Cloud. "Today, only Google offers a complete AI-optimized stack—from silicon to models to platform to apps and agents—that can deliver this kind of transformation."
The collaboration will provide Gap Inc. with a unified, AI-powered platform which it expects to fuel innovation and greater efficiency across product creation, customer experience, and employee enablement using Google Cloud technologies such as Gemini, Vertex AI and BigQuery, among others. Gap Inc. expects to gain several benefits, including:
Product Innovation: AI tools will help accelerate design, planning, and pricing processes, helping to unlock creativity and efficiency throughout the product-to-market journey and transforming how ideas move from concept to shelf.
Customer Experience & Marketing Optimization: Hyper-personalized shopping, smarter recommendations, and seamless engagement powered by AI tools that aim to drive stronger storytelling, greater relevance for consumers and deeper loyalty from Gap Inc. customers at scale. In addition to its work with Google Cloud, Gap Inc. is already working with Google Ads, leveraging Google AI to drive ad placements, optimize campaigns across channels and improve its omnichannel capabilities.
Employee Empowerment: Gap Inc. has begun using AI to rethink how our agents and teams operate, as a true partner in decision-making and execution. This shift will allow the retailer to be more agile, responsive and forward thinking.
"By redesigning our workflows and putting AI in the hands of every employee, we are freeing Gap Inc. teams to focus on creativity, culture, and customer connection while keeping the company's human-centered DNA at the core of innovation," Gerjets added.
