NIQ Launches Data Clean Room On Snowflake To Help Marketers Boost Campaigns Securely

Author: Benzinga Newsdesk | October 02, 2025 06:03am

NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement for leading marketers worldwide. This marks NIQ's first data clean room dedicated to supporting these critical use cases for marketers, media owners, retail media networks, and ad tech platforms.

Through secure collaboration via the Snowflake clean room, marketers can enrich their proprietary first-party data with NIQ's privacy-compliant consumer signals to drive audience discovery, segmentation, scoring, and campaign activation — all within a secure environment that protects consumer data and upholds global privacy standards.

Posted In: NIQ SNOW