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NIQ's complete, clear data and advanced technology ensure the right products are on the shelf at the right time and place for the right customers
Predictive scenario building with customer-centric recommendations to meet demand shifts, pivot sourcing strategies, and enhance loyalty
Global Collaborative platform designed to refine product mix, identify planogram inefficiencies and optimize product distribution – aligning suppliers and retailers on assortment
NielsenIQ (NIQ) (NYSE:NIQ), a leading consumer intelligence company, announces the expansion of NIQ Activate, a leading customer insights and analytics offering, that has successfully enabled retailers and brands to unlock deeper customer understanding and drive performance. As retailers increasingly rely on first-party data to navigate shifting consumer behaviors and supply chain complexity, NIQ Activate serves as a strategic enabler – bringing together advanced analytics, predictive planning, and collaborative capabilities in one solution. Backed by the most complete market and retailer first-party data, this latest expansion introduces enhanced capabilities in Assortment Planning & Optimization, designed to solve key challenges in retail execution and supplier collaboration.
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