Adobe Announces That Qualcomm Has Chosen Adobe GenStudio To Enhance Its Content Supply Chain Using Generative AI

Author: Benzinga Newsdesk | September 18, 2025 09:06am

Adobe (NASDAQ:ADBE) announced that Qualcomm Incorporated (NASDAQ:QCOM) has selected Adobe GenStudio to accelerate its content supply chain with generative AI. As Qualcomm expands its leadership in intelligent computing, the mandate for its marketers has grown. Teams are having to orchestrate highly tailored experiences to accelerate deal closure, in a crowded environment where every digital channel is demanding more content. With Adobe GenStudio, Qualcomm can optimize its entire content supply chain to meet this demand, leveraging AI to power the production, activation and measurement of personalized experiences. This includes making it more efficient to produce and customize the thousands of assets needed every week to deliver and scale impactful campaigns—unlocking productivity across the marketing organization.

Posted In: ADBE QCOM