Affirm Expands To In-Store Apple Pay, Offering Flexible Pay-Later Options For iPhone Users In The U.S.

Author: Benzinga Newsdesk | September 15, 2025 01:30pm

Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants grow, today announced that its flexible, transparent payment options are now available when making in-store purchases with Apple Pay on iPhone. This payment option offers even more flexibility and choice for Apple Pay customers, and is available with Apple Pay in the U.S.

"Building on our successful launch that gave consumers access to Affirm when checking out with Apple Pay online and in-apps, we're excited to expand our offering to the in-store payment experience," said Vishal Kapoor, Affirm's SVP of Product. "This gives Apple Pay users in the US added flexibility and transparency at even more checkouts."

With Affirm, approved consumers can split eligible purchases into simple biweekly or monthly payments, starting at 0% APR. As always, Affirm only approves consumers it believes can and will repay, and will never charge them late or hidden fees.

To add Affirm to Apple Wallet for in-store purchases, users can:

1. Open Apple Wallet on your iPhone (iOS 26 or later) and tap the Add (+) button.
2. Select Pay Later Options and choose Affirm.
3. Follow the steps to finish setup.

To use Affirm on Apple Pay in stores, users can:

1. Double click the side button of your iPhone (iOS 26 or later) and select Affirm.
2. Select Pay Later, then follow the steps for Affirm's quick eligibility check. If approved, choose the personalized payment plan that works best.
3. To complete your purchase with Apple Pay, authenticate using Face ID, Touch ID, or your passcode and then hold your iPhone near the reader.

Apple Pay provides users with an easy, secure and private way to pay. As with all Apple Pay purchases, when a user pays with Affirm's payment options when checking out with Apple Pay, Apple doesn't retain any transaction information linked to the user.

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