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Amazon.com Inc’s (NASDAQ:AMZN) shares have been under pressure due to tariffs, declining growth in its core verticals, and increased competition.
With a growth of just above 2%, the Seattle-based company’s stock has persistently underperformed the Nasdaq 100 Index’s 11%+ growth in 2025.
For those seeking exposure to Amazon’s trajectory of growth while also mitigating some of the risks associated with market fluctuations, ETFs offer a more balanced solution.
Amazon accounts for a substantial portion of consumer-oriented funds. For example, the Consumer Discretionary Select Sector SPDR Fund (NYSE:XLY) and the Vanguard Consumer Discretionary Index Fund (NYSE:VCR) both have Amazon as a leading holding. Both ETFs offer exposure not just to Amazon but also to other discretionary titans, including Home Depot Inc (NYSE:HD) and McDonald’s Corp (NYSE:MCD), diversifying risk across several retail titans.
The Fidelity MSCI Consumer Discretionary Index ETF (NYSE:FDIS) is also one that closely tracks the sector, providing diversified exposure while minimizing reliance on the ups and downs of a single stock.
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For those seeking more intense retail exposure, the VanEck Retail ETF (NASDAQ:RTH) is a more focused play, with Amazon being a leading constituent.
The same goes for the First Trust Dow Jones Internet Index Fund (NYSE:FDN), which offers more of a digital commerce and internet tilt, with Amazon as part of it alongside other heavyweights such as Meta Platforms Inc (NASDAQ:META), Alphabet Inc (NASDAQ:GOOGL), and Netflix Inc (NASDAQ:NFLX).
These thematic and sectoral ETFs enable investors to retain Amazon in their portfolios while minimizing the effect of short-term pressures unique to the company.
Amazon can still be the jewel in the crown of e-commerce and cloud computing, but its underperformance serves to highlight the dangers of being too heavily invested in a single stock.
A recent bout of selloffs, prompted by weaker-than-expected expansion of Amazon’s cloud operation, fueled concerns that it was losing market share to competition, Bloomberg noted in a report. For investors already concerned that the company’s expensive bets on AI have not paid off in the same way as its peers such as Microsoft Corp (NASDAQ:MSFT) and Meta, it provided another layer of concern.
ETFs, be they broad consumer discretionary funds or more targeted retail plays, provide investors with a means of riding Amazon’s gains while insulating themselves from its pains.
For investors who believe in Amazon’s long-term narrative but need an easier ride, ETFs may be the more “Prime” choice.
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Posted In: AMZN FDIS FDN GOOGL HD MCD META MSFT NFLX RTH VCR XLY
