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Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic (NASDAQ:PUBM), an independent technology company shaping the future of digital advertising's supply chain. This new relationship enables agencies and advertisers to access and activate Sojern's extensive real-time travel data insights, with PubMatic's premium inventory, to target travelers more accurately and in a privacy-compliant way.
Creating personalized, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory.
Posted In: PUBM
