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The E.W. Scripps Company (NASDAQ:SSP) today announced a new, multi-year agreement with the Women's National Basketball Association (WNBA) to continue airing regular season Friday night matchups on ION – the league's Friday night national network home since 2023.
ION, one of the most-watched networks on television, is available on pay TV, connected TV, free ad-supported streaming platforms and over-the-air in more than 128 million homes. This season, ION is broadcasting the most regular season games, 50 in total, as part of its WNBA Friday Night Spotlight series. The lineup also includes the WNBA on ION Studio Show, which is the first weekly game broadcast studio show dedicated exclusively to WNBA game coverage.
This new agreement comes on the heels of a 2024 season where average viewership for the State Farm® WNBA Friday Night Spotlight increased by 133% year over year and attracted more than 23 million unique viewers across games and wrap shows.
Posted In: SSP
