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Bon Natural Life Limited (NASDAQ:BON) ("BON" or the "Company"), one of the leading bio-ingredient solutions providers in the natural, health and personal care industries, today announced that its operating subsidiary, Xi'an App-Chem Bio (Tech) Co., Ltd., reached a strategic cooperation agreement with Guangdong JUWO Trading Co., Ltd. ("JUWO") regarding the construction and development of marketing and supply chain systems for liquor distribution and sales, liquor brands, functional liquor and hangover relief products in mainland China on May 8, 2024.
The Company has granted JUWO non-exclusive authority to use the Company's Brand "App-chem" in the products in the cooperation as "Jiangwang and App-Chem Co-Branding" for alcoholic health products. In this cooperation, JUWO and the Company will launch liquor products under this brand. In addition, JUWO will be responsible for the promotion and marketing of App-Chem's alcoholic health products, opening the first cooperation between App-Chem's brand and JUWO's Chinese Moutai-flavor liquor brand and promoting integrated innovation and market expansion combining Bio-tech and Chinese Moutai-flavor liquor.
Posted In: BON
