"Microsoft Makes Copilot Available To All Advertisers; Microsoft Copilot Now Offers AI-Powered Conversational Support, Creative Asset Recommendations And Content Generation Capabilities" - Search Engine Land

Author: Benzinga Newsdesk | April 29, 2024 11:07am

https://searchengineland.com/microsoft-brings-copilot-to-the-advertising-platform-for-all-440026#:~:text=Microsoft%20Copilot%20now%20offers%20AI,recommendations%20and%20content%20generation%20capabilities.&text=Microsoft's%20AI%20assistant%20Copilot%20is,pool%2C%20the%20company%20announced%20today.

 

Microsoft's AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.

Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We'll be watching closely to see whether these claims are actually true for advertisers.

What's new. Copilot offers several AI-powered capabilities within the ad platform, including:

• Natural language conversational chat to get answers and synthesize info.
• Recommendations for ad creative assets like images and copy.
• AI-generated images and other assets on demand.
• Integrated throughout the platform UI and workflows.

Posted In: MSFT