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Loop Media, Inc. ("Loop Media") (NYSE:LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, premium entertainment channels and digital signage for businesses, and RadNet, Inc. (NASDAQ:RDNT), a national leader in providing high-quality, cost-effective outpatient diagnostic imaging services, today announced that Loop Media has been selected by RadNet to power RadNet's RadNetTV Channel throughout its network of 366 imaging centers.
Loop Media's ad sales services and technology stack were selected by RadNet, who was searching for a reliable and consistent technology partner with capability to deliver programmatic ad sales, personalized RadNet branded channels, and customized signage, as well as provide a robust platform for RadNet's own content to be streamed across the RadNetTV imaging network venues. RadNetTV is a network of TVs in RadNet's imaging locations in seven states, which broadcasts original, entertaining and educational programming to its patients and guests, with an estimated viewership of over ten-million each year.
"Our selection of Loop® provides the logical next step for RadNetTV," said Paul Colacchio, Vice President of Communications and PR at RadNet. "We are able to leverage Loop Media's technology, experience and people to monetize our TV network and further define and promote our brand with a highly personalized entertainment offering."
"Our relationship with RadNet demonstrates Loop's commitment to partnering with companies seeking to extract the most value from their entertainment content streamed to their existing network of venues," said Jon Niermann, Founder, Loop Media, Inc. "Loop Media is able to effectively and efficiently curate entertainment channels for our Partner Platform clients geared towards a company's patients, customers, staff, and others, in a very cost-effective way and use our ad tech stack to deliver programmatic ad demand to those channels."
To learn more about how Loop® can optimize your business, visit http://www.loop.tv
