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At the recent Benzinga Cannabis Capital Conference, co-founder and CEO of Wana Brands, Nancy Whiteman, detailed the upcoming leadership transition within her company, scheduled by the end of May 2024. Wana Brands, a trailblazer in the North American cannabis edibles market, began in Whiteman’s Boulder, Colorado kitchen and has risen to prominence over fourteen years.
In a discussion about the company’s future, Whiteman expressed confidence in Wana Brands’ next stage, which she described as brimming with new markets, products, and opportunities. “We have a fantastic leadership team that’s going to be able to execute beyond my tenure as CEO,” Whiteman explained.
Joe Hodas, currently the Chief Marketing Officer of Wana Brands and with twelve years of experience in the cannabis industry, will assume the CEO role. Whiteman highlighted Hodas’s key role in guiding the company’s direction and maintaining its competitive edge through innovative product development.
Addressing the company’s success, Whiteman emphasized their unique approach to product development in a crowded market. “Gummies are ubiquitous; everybody’s got a gummy,” she said. However, Wana Brands differentiates itself by focusing on tailored effects and results for consumers, contributing to brand loyalty and a premium market position.
“Our highly formulated products have led to every sort of gummy innovation, whether it was class-specific, adding CBD or quick onset, minor cannabinoids, or making products for things like sleep and anxiety,” she added. Whiteman states this strategy distinguishes Wana from competitors and supports sustained pricing power.
Whiteman also projected the increasing role of cannabis edibles in social and relaxation habits, particularly among younger consumers. She noted a surge in the cannabis and hemp-derived beverage category, underscoring the adaptability of edibles as a favorable delivery mechanism. This aligns with modern consumption trends, where simplicity and effectiveness are paramount.
Looking beyond her operational role, Whiteman is set to enhance her philanthropic activities and continue her involvement with Wana Brands through her position on the board of managers for Canopy USA. Her dedication to social responsibility is evident in the company’s ongoing charitable initiatives, including significant donations to various organizations focusing on food security and other social issues.
Whiteman’s transition marks a momentous milestone for Wana Brands, which continues to lead the evolving cannabis market under new leadership.
Image: Wana Brands Nancy Whiteman Cannabis
