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Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced the results of a successful holiday advertising campaign with comfort-focused apparel brand Bombas, driving 300% Return On Ad Spend (ROAS) in November 2023.
Bombas, a trusted Taboola partner since 2016, is a comfort-focused apparel brand that donates a specially-designed item to those facing housing insecurity for every item sold. Ahead of the 2023 holiday season, Bombas set a goal to drive as many conversions as possible, keeping costs at a minimum.
To drive success, Bombas used Taboola's Maximize Conversions, an automated bidding solution that enables advertisers to evolve beyond manual and time-consuming cost per click (CPC) bidding optimizations, in favor of simply specifying a budget and having Taboola's algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget. Through this, in Q4, Taboola was able to drive 224% total ROAS, 50% higher ROAS than the goal, and a $36 CPA, 49% lower than the goal.
The strong collaboration comes on the heels of successful holiday slippers campaigns between Taboola and Bombas in 2022, which drove over 50% ROAS.
"This standout holiday campaign showcased Taboola as a reliable partner for Bombas during pivotal periods, driving new customer acquisition effectively," said Carolyn Dixon at Bombas. "It showcased Maximize Conversions as a valuable offering and Taboola's capability to assist Bombas in achieving conversions within budget constraints, optimizing campaign spending, and delivering strong performance on a significant scale."
"Maximize Conversions continues to be used by top brands because it drives real advertiser success, and it's great to see more of our longtime partners, like Bombas, adopting it," said Adam Singolda, Founder and CEO of Taboola. "I'm excited about these results and Maximize Conversions being one of our most rapidly adopted offerings ever."
Posted In: TBLA
