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New Collaboration Marks IMAX's Largest Agreement for New Locations in India in Five Years
LAS VEGAS, April 10, 2024 /PRNewswire/ -- IMAX Corporation (NYSE:IMAX) and Miraj Cinemas today announced an exciting new partnership, agreeing to install three new state-of-the-art IMAX® with Laser systems at key locations across India. This deal marks the first-ever collaboration between the two companies and IMAX's largest expansion in India in five years. Miraj Cinemas will add three new IMAX systems to key locations across India, including one in Mumbai – set to open in 2024 – one in Jaipur, and a third location to be determined at a later date.
Under the deal, the Mumbai system will be located in the former iconic IMAX Wadala, which was the first IMAX location to open in India in 2003 until its closure in 2023. The deal also brings the first-ever IMAX system to the city of Jaipur, a historically significant and internationally popular tourist destination. The announcement was made today at the annual CinemaCon 2024 exhibition conference in Las Vegas.
"Last year, we delivered record-breaking results in India – driven by a mix of Hollywood and Indian blockbusters – and we're excited to expand our footprint in the market as the appetite for premium experiences continues to surge," said Rich Gelfond, CEO of IMAX. "We look forward to building on our remarkable momentum in India with our new partner Miraj Cinemas as they expand The IMAX Experience in key locations and iconic venues across the country."
"IMAX is the most immersive cinematic experience in the world, and we are thrilled to join forces with them to bring IMAX with Laser to our venues in India," said Amit Sharma, Managing Director, Miraj Cinemas. "At Miraj, we know our audiences want larger-than-life movie experiences, and we look forward to partnering with IMAX to bring The IMAX Experience to new locations in the country, including non-metro cities."
This new agreement comes as IMAX continues to see strong momentum in India, which ranks among the top ten highest grossing markets for the Company. 2023 was IMAX's highest-grossing year ever in the country, beating the previous record set in 2022. Last year was also the highest grossing year for Indian language films for IMAX, delivering over $15.7 million across the company's global network. Moviegoers have shown an increasing appetite for IMAX in India – "Oppenheimer" and "Avatar: The Way of Water" are the first and second-highest grossing IMAX film in the region, and three recent Indian language films – "K.G.F: Chapter 2", "Jawan" and "Pathaan" – are among the top ten highest grossing titles ever in the country.
The three new Miraj Cinemas locations will be equipped with IMAX with Laser, IMAX's most advanced experience. IMAX with Laser has been developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The new locations will be set apart by the ground-breaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology, all of which delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.
Posted In: IMAX
