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'Roblox Hires Ad-Tech Player PubMatic To Help Juice Sales Of New Video Ads Displayed On Virtual Billboards' - WSJ

Author: Benzinga Newsdesk | April 10, 2024 09:00am

https://www.wsj.com/business/media/roblox-users-battle-tornadoes-and-raise-pets-will-they-watch-ads-too-2f4d4557

 

Roblox users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change.

 

The online-entertainment company is ramping up its push to attract ad dollars, a move that comes as many of its tech-industry peers are leaning more on Madison Avenue to generate revenue. It has tapped ad-technology firm PubMatic to help juice sales of video ads on its platform, which averages more than 71 million daily users.

 

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