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Twilio Study Released Fifth Annual State Of Customer Engagement Report

Author: Benzinga Newsdesk | April 09, 2024 09:27am

Twilio's fifth annual State of Customer Engagement Report shows consumers spend an average 54% more on brands that personalize experiences, yet only 16% of brands have the customer data they need to do so

49% of consumers say they would trust a brand more if it disclosed how customer data is used in AI-powered interactions

Posted In: TWLO


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