SMX (Security Matters) Says It Is Working With PepsiCo Europe To Promote Sustainability Across Europe Supply Chain
Author: Benzinga Newsdesk | April 05, 2024 06:10am
Notably, the success of initial tests has moved the program toward finalizing an agreement to scale the technology across their operations and provide PEP accurate identification of marked PepsiCo packaging to validate supply chain transparency and safeguard brand integrity. A final deal could become a massive revenue-generating driver for SMX, considering the product volume associated with PEP and their intent to promote and track sustainability initiatives across their European supply chain. Important to the SMX value proposition, PEP appears interested in leveraging SMX’s invisible marker system in waste sorting to track closed-loop recycling and verify sustainability claims.
If a deal is made, it will be another tremendous client win for SMX, adding to a Who’s Who customer list interested in or already utilizing its blockchain-tech system to identify, sort, and pack waste. Considering the enormous success SMX has had in validating its technology with other global brands and agencies like Continental, the Perth Mint, the North American Flame Retardant Alliance (NAFRA), LVMH Métiers d’Art (OTC:LVMHF), and the Israeli Cotton Board, adding them to the long-term client list after its trial program may be more than likely; it’s probable. In other words, at roughly $0.14 today, catching SMX stock at these levels may be as ground floor as it gets.
Posted In: LVMHF PEP SMX