Toyota Motor North America Today Reported March 2024 U.S. Sales Of 214,894 Vehicles, Up 21.8% On A Volume And Daily Selling Rate Basis YoY. Electrified Vehicles Sales For The Month Totaled 78,157, Representing 36.4% Of Total Sales Volume

Author: Benzinga Newsdesk | April 02, 2024 11:32am

•   First quarter sales of electrified vehicles surges 74 percent on a volume basis; represents 36.6 percent of total sales volume

•   27 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automaker

PLANO, Texas, April 2, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2024 U.S. sales of 214,894 vehicles, up 21.8 percent on a volume and daily selling rate (DSR) basis versus March 2023. Sales of electrified vehicles for the month totaled 78,157, representing 36.4 percent of total sales volume.

For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2 percent on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6 percent of total sales volume.

Toyota division posted March sales of 184,123 vehicles, up 22.7 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3 percent on a volume basis and up 18.1 percent on a DSR basis.

Lexus division posted March sales of 30,771 vehicles, up 16.7 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0 percent on a volume basis and up 12.0 percent on a DSR basis, the division's best-ever first quarter.

"Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter," said Jack Hollis, executive vice president, sales, TMNA. "Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers' lifestyles and needs."

March and First Quarter 2024 Highlights (volume basis unless otherwise noted)

TMNA:

• March sales of electrified vehicles were 78,157, surging 60.9 percent, representing 36.4 percent of total sales volume
• First quarter sales of electrified vehicles were 206,850, surging 74.1 percent, representing 36.6 percent of total sales volume
• Cars up 36.2 percent in March and up 31.2 percent in the first quarter
• Trucks including SUVs up 16.1 percent in March and up 16.0 percent in the first quarter
• 27 electrified Toyota and Lexus vehicle options available at dealerships

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