Tim Cook Shares How AI Is Fueling Apple's Eco-Friendly Mission For The Next Decade: 'It Is Already Fundamental In Our Calculation'

Author: Ananya Gairola | March 25, 2024 10:33pm

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook has disclosed that the tech giant has been leveraging artificial intelligence to achieve its carbon neutrality goals.

What Happened: Cook made this announcement at a conference in China focused on reducing carbon emissions. He spoke about the pivotal role of AI in Apple’s recycling processes, which are essential for the company’s sustainability efforts, reported Bloomberg on Monday.

“We would not be able to recover the level of material that we do today for recycling without AI,” Cook stated. “I mean, it’s already fundamental in our calculation.”

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“And I think it provides an enormous tool and a toolkit for every company that’s wishing to be carbon neutral or to lower their emissions by a substantial amount,” he added.

Last year in September, during Apple’s “Wonderlust” event, the tech giant revealed that it aims to make all its products carbon neutral by 2030.

Why It Matters: Cook’s visit to China has been the subject of much speculation. According to Deepwater Asset Management’s Gene Munster, his visit was a strategic move to convey Apple’s commitment to the Chinese market, amid declining sales in the region.

Munster said Apple's China revenue had dropped by 13% in December, and iPhone sales were down by 24% in the first half of the March quarter. “I believe it was to send a message to Chinese leadership that $AAPL is committed to China.”

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Apple’s efforts to strengthen its presence in China have been evident, with Cook initiating discussions with Baidu Inc. for an AI collaboration. The company’s commitment to China was further underscored by the opening of a new store in Shanghai, despite challenges faced by the iPhone in the Chinese market.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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