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Locafy Limited (NASDAQ:LCFY, LCFYW))) ("Locafy" or the "Company"), a globally recognized software-as-a-service technology company specializing in programmatic "Entity-Based" search engine marketing, today announced the launch of Hotfrog Proximity Page, an application built in partnership with Yext (NYSE:YEXT), the leading digital presence platform for multi-location brands.
Hotfrog Proximity Page is a proprietary application that allows users to enhance their online presences and drive traffic to their main websites. Locafy's technology already uses the information included on Hotfrog.com, a top-20 free online directory which Locafy acquired in 2016, to create new landing pages1. This solution combines data from Yext's headless CMS, Yext Content, with Locafy's specialized SEO technology to empower local businesses to effortlessly create for themselves one or more dynamic landing pages that are optimized for SEO performance.
Backed by Yext Content, the powerful knowledge graph that serves as a foundation for a brand's entire digital presence through the Yext platform, Hotfrog Proximity Page landing pages can seamlessly integrate with existing Yext accounts. With the application's web-sync feature, any changes made to a client's business listing information within the Yext platform automatically update on client websites backed by the application. This ensures that the essential data displayed on the landing pages is updated immediately and matches the information advertised across Yext's network of publishers.
Several Locafy partners connected to Hotfrog's publishing API are currently piloting Hotfrog Proximity Page. Locafy anticipates a broader rollout of the application over the rest of 2024.
"We believe that Hotfrog Proximity Page is poised to become an indispensable asset for businesses looking to make a lasting impression online," said Locafy CEO Gavin Burnett. "Built in collaboration with Yext and Hotfrog, this game-changing product simplifies the Locafy software user experience and ensures business profile information accuracy and consistency across various online platforms. We're confident that Hotfrog Proximity Page can help users drive more traffic and visibility for their websites so their brands can thrive in today's digital landscape. This application is an important step on our path to revolutionizing how businesses manage and showcase their online information."
For more information about Locafy's technology, including educational blogs and case studies, please view Locafy's investor relations website at investor.locafy.com.
