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Cross Screen Media and Roku Expand Partnership to Enable Cross-Channel Measurement for Local Agencies

Author: Benzinga Newsdesk | March 19, 2024 07:05am

Cross Screen Media, a CTV activation managed service provider for local agencies specializing in political and public affairs, today announced an expanded partnership with Roku (NASDAQ:ROKU), America's No. 1 TV streaming platform. Cross Screen Media's agency customers can now accurately measure spend on Roku inventory and through Roku's Ad Platform. Agencies can also leverage Roku's ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTV. 

Posted In: ROKU


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