Magnite Announced Earlier: Mediaocean, Magnite Strike Exclusive Partnership To Automate Media Planning, Execution, And Reconciliation In Streaming TV

Author: Charles Gross | March 14, 2024 05:25am

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean's Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite's ClearLine solution. The partnership builds on the 2023 deal to bring Magnite's streaming inventory into Mediaocean's ad infrastructure for local TV buyers.

Posted In: MGNI