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Synchrony links Synchrony Mastercard to Skipify's Connected Wallet to provide friction-free shopping experience for cardholders, wherever they shop.
SAN FRANCISCO, March 13, 2024 /PRNewswire/ -- Skipify, a leading financial technology company redefining the checkout experience, today announced its partnership with Synchrony (NYSE:SYF), a leading consumer finance company with more than 70M active customer accounts across the US. The technology partnership leverages Skipify's payment infrastructure to provide simplified and enhanced checkout for Synchrony cardholders, improving the experience for shoppers and delivering higher authorization rates, conversion, and security for Synchrony merchants.
As part of the partnership, Skipify, a Synchrony Ventures portfolio company, will add Synchrony Mastercard to its Connected Wallet product, a digital wallet embedded by merchants to ease many checkout challenges. Skipify's identity-powered wallet recognizes Synchrony cardholders on a merchant's website automatically, autofilling payment details, surfacing available cards, and offering instant access to points, rewards, and Synchrony financing.
"Skipify is becoming a valuable platform for merchants who are focused on providing an elevated user experience and embedded payment credentials," said Florin Arghirescu, Chief Product Officer of Synchrony. "We're excited to bring our joint offering to market and make it easier for Synchrony Mastercard cardholders to make purchases online, with the intent to scale availability to the full suite of Synchrony financing options."
"Synchrony continues to invest in innovation and technology that moves the needle for their merchants and cardholders," said Ryth Martin, Founder and CEO of Skipify. "Synchrony's integration and partnership with Skipify directly reduces the technical lift and effort for their merchants to throttle up transactions and conversion rates through Skipify. Synchrony cardholders can now breeze through checkout on any Skipify merchant site."
Skipify and Synchrony will be co-hosting an event to elaborate on the news further at Shoptalk, the leading retail and technology industry event in Las Vegas, March 17-20, 2024. To request an invite to the event, contact Synchrony Events.
Posted In: SYF
