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Creative Realities, Inc. (NASDAQ:CREX, CREXW))))), a leading provider of digital signage solutions, continues its longstanding collaboration with airport advertising company Departure Media to create an immersive advertising experience at Cincinnati/Northern Kentucky International Airport (CVG).
With a focus on enhancing the traveler experience through innovative technology-driven advertising solutions, Departure Media operates in 14 airports nationwide, including CVG and, most recently, Kansas City International Airport. Departure Media has been a valued partner of Creative Realities for the past eight years.
"We're excited to continue providing digital signage solutions in our successful partnership with Departure Media," said Rick Mills, CEO of Creative Realities. "A visually appealing environment not only enhances the traveler experience but creates new opportunities for advertisers, opening up avenues for engaging and revenue-generating advertising spaces."
Creative Realities and Departure Media play a key role in modernizing the visual landscape at CVG by integrating upgraded Samsung screens, and seamlessly blending fine pitch direct view LED displays with contemporary static solutions. Creative Realities also helps guide strategic placement of digital signage to capture attention and maximize engagement and visibility in high-traffic areas for advertisers. By leveraging Creative Realities' ReflectView CMS platform and expertise in navigating airport environments' architectural and installation challenges, the collaboration ensures a secure and impactful deployment that truly transforms the airport advertising landscape.
The centerpiece of this initiative is the installation of two visually striking LED walls measuring approximately nine and a half by eight and a half feet. These unique displays seamlessly integrate static and digital advertising to create a stunning and cohesive advertising fixture. Despite comprising two distinct elements, the static image—about twice the size of the digital portion—blends seamlessly, creating an almost imperceptible gap. The static image typically remains fixed, while the digital advertising portion rotates throughout the day. This dynamic display not only enhances the airport's aesthetic appeal but also provides advertisers with an engaging platform to reach their audiences.
"Creative Realities allows us to offer advertisers a canvas that can bring their brands to life," said Leslie Benson, CEO and founder of Departure Media. "By creating a more sophisticated and tech-forward option for travelers, we're not only elevating the airport aesthetic and ambiance, but creating valuable opportunities for advertisers, and, as a result, a more personalized experience for travelers."
The partnership between Creative Realities and Departure Media exemplifies both companies' commitment to providing flexible, customized solutions which meet the unique needs of the airport environment and future-proof deployments to help monetize through programmatic advertising. By leveraging the latest in digital signage technology and creative media placement solutions, the two companies are setting a new standard for airport advertising.
Posted In: CREX
