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Philip Morris International Launches New IQOS ILUMA i in Japan

Author: Benzinga Newsdesk | March 13, 2024 03:37am

Philip Morris International Inc. (PMI) (NYSE:PM) today announced the launch of IQOS ILUMA i, the latest and most innovative addition to its growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products. Today, this range of better alternatives to cigarettes includes multiple generations of IQOS, the No. 1 tobacco heating system. The launch also marks the 10-Year anniversary of IQOS, originally launching in Nagoya, Japan in 2014.

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