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Wagering is now exclusively live via the Caesars Sportsbook app at Harrah's Cherokee Casino Resort, Harrah's Cherokee Valley River Casino & Hotel, and on surrounding Eastern Band of Cherokee Indians tribal lands
Caesars Sportsbook is currently accepting mobile app registrations for new customers statewide ahead of its full rollout of mobile wagering across North Carolina on March 11
Caesars Entertainment, Inc. (NASDAQ:CZR) ("Caesars") today announced its premier sports wagering platform, Caesars Sportsbook, became the first sportsbook to launch legalized mobile sports betting in the state of North Carolina. Made possible under the Indian Gaming Regulatory Act and through Caesars' expanded relationship with the Eastern Band of Cherokee Indians, the Caesars Sportsbook app is now exclusively accepting mobile sports bets at Harrah's Cherokee Casino Resort in Cherokee, NC, Harrah's Cherokee Valley River Casino & Hotel in Murphy, NC and on surrounding Eastern Band of Cherokee Indians tribal lands.
In addition to today's exclusive launch on tribal lands and in advance of going live statewide on March 11, subject to regulatory approval, those 21 and older in North Carolina can download the Caesars Sportsbook app on iOS and Android or visit caesars.com/sportsbook on desktop to register and create their account. Convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts are also available at Harrah's Cherokee Casino Resort and Harrah's Cherokee Valley River Casino & Hotel.
"The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years," said Eric Hession, President of Caesars Digital. "We're thankful to be able to offer wagering at the Harrah's Cherokee properties as part of our longstanding relationship with the Eastern Band of Cherokee Indians, and with the sports calendar heating up, there is a lot to be excited about. Thank you to the National Indian Gaming Commission, the Eastern Band of Cherokee Indians, the North Carolina State Lottery Commission, and its Sports Betting Committee for making this day a possibility."
"Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened," said Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians. "We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans."
With quick payouts, a variety of deposit options, and many other user-friendly features, the Caesars Sportsbook app builds on the elevated and seamless sports wagering experience fans have historically enjoyed at Caesars destinations in North Carolina. The Caesars Sportsbook app also features lightning-fast scoreboards, same-game parlays, prop betting markets, expanded in-play betting options, livestreaming of marquee sporting events and much more.
Sports fans 21 and older who register early or choose to jump in on the action in North Carolina are eligible to receive this special offer:
Caesars Sportsbook users enjoy unmatched rewards linked to sports wagering via the industry-leading customer loyalty program, Caesars Rewards®. Every wager placed in-person or via the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences. Those include discounted getaways at various Caesars destinations across North America, bonus cash in the Caesars Sportsbook app, world-class culinary or entertainment experiences, and more.
Caesars Sportsbook bettors can also earn up to 50,000 in Caesars Rewards credits when using the Refer a Friend feature on the app. More details on Refer a Friend can be found on the promotions page of the Caesars Sportsbook app.
As a longtime industry leader in Responsible Gaming, Caesars emphasizes Responsible Gaming education as Caesars Sportsbook expands to more jurisdictions. In 2023, Caesars Entertainment launched an enhanced 21+ gaming policy that limits Caesars Rewards accounts to individuals over 21 and, where allowed by law, limits all domestic gaming, pari-mutuel, sports, and iGaming options to those 21 and older. This 21 and older policy applies to all sports wagering operations conducted by Caesars Sportsbook in North Carolina, including on the Caesars Sportsbook app and at both Caesars destinations in the state.
Caesars also enforces a comprehensive annual Responsible Gaming training program for all Caesars Entertainment and Caesars Digital Team Members. The program provides specialized education for Responsible Gaming Ambassadors across the Enterprise who help identify and assist guests who may not be playing responsibly.
For real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram, and Facebook.
Posted In: CZR
