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British Columbia-based Company Purchasing Multiple SOBRcheck™ and SOBRsure™ Devices
DENVER, CO / ACCESSWIRE / February 27, 2024 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of next-generation transdermal alcohol detection solutions, today announced that TráTek Monitoring Services ("TráTek") is adopting SOBRsafe's technology for immediate use in support of its family law and voluntary pre-trial clients. Based in British Columbia, Canada TráTek has made an initial multi-unit purchase of both SOBRcheck™ and SOBRsure™ devices.
Expansion Opportunity
On the strength of its 25-year legacy in electronic monitoring, TráTek has also evolved into a licensed channel partner of alcohol monitoring technologies, supporting the legal system across Canada. TráTek intends to utilize its regional sales manager model to deploy SOBRsafe solutions nationwide. In addition, TráTek is exploring an application for the technology in the Canadian over-the-road trucking market.
A Welcome Innovation
"Finally, a new way to monitor! After many years of supplying the standard remote alcohol monitoring equipment, we were excited to discover a truly innovative solution in SOBRsafe," stated Len Beagley, CEO of TráTek Monitoring Services. "SOBRsafe's technology has significant potential because it is much easier to use, delivers faster results and is less expensive for the user than what is on the market today. We believe that this will accelerate both individual adoption and our path to broader sales."
Followed SOBRsafe Chairman & CEO Dave Gandini, "This relationship with TráTek accomplishes two key goals for SOBRsafe: 1) it gets our technology in immediate live use in Canada, and 2) it places motivated ‘boots on the ground' for us across all provinces at no upfront or fixed costs to SOBRSafe. We feel that TráTek is an ideal organization for growing our brand and business interests in Canada."
Posted In: SOBR
