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XWELL, Inc. (NASDAQ:XWEL) ("XWELL" or the "Company"), an authority in wellness solutions for people on the go, today announced that it has signed leases to open three additional Naples Wax Center® locations this year. The new locations will strengthen the brand's esthetic service foundation and enhance its retail and skin care offerings as a growing one-stop esthetic and beauty authority. Additionally, the Company intends to grow the Naples Wax Center portfolio by 5-7 additional locations in the Southeastern part of the United States during the next 12 months.
Two of the new locations announced today will extend Naples Wax Center's footprint in the greater Naples and Cape Coral markets and are expected to open in the second half of 2024. Additionally, a third location is scheduled to open in Tampa during the third quarter of 2024, strategically expanding Naples Wax Center's presence in one of the fastest growing regions in the United States.
"We're excited to strengthen Naples Wax Center's already strong footprint in Southwest Florida while also extending our presence to Tampa for the first time," commented XWELL Chief Executive Officer, Scott Milford. "These plans underscore our focus on smart expansion and increasing retail revenue beyond our airport locations. To further accelerate XWELL's growth, we plan to announce additional Naples Wax Center's in both new and established markets in the near future with a goal of bringing the Naples Wax and Skin Care experience to customers all over."
The upcoming openings will bring Naples Wax Center's retail presence to at least six locations by the end of 2024. Specifics regarding new leases and respective grand opening details will be disclosed at a later date.
The introduction of these new locations aligns with XWELL's focus on accelerating out-of-airport portfolio growth. This includes a recently announced lease agreement to open a new XpresSpa location in New York's Penn Station during the first quarter of 2024. Situated in the heart of New York's newly revitalized PENN DISTRICT, the new tech-forward, labor-lite out-of-airport XpresSpa will serve commuters, neighborhood locals, and tourists with wellness-focused retail, autonomous massage, and nail care services.
For more information and to stay updated on XWELL's expansion journey, please visit https://www.xwell.com/.
Posted In: XWEL
