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The Company will advance its value-driven, consumer-centric care model through its owned and affiliated clinics and provider enablement services
Bright Health Group, Inc. ("Bright Health" or the "Company") (NYSE:BHG) today announced that it has adopted NeueHealth as its corporate brand name. This reflects the Company's ongoing focus on its NeueHealth business, which will continue driving long-term sustainable growth of its value-driven, consumer-centric care model, thereby increasing access to high-quality healthcare for all populations across the ACA Marketplace, Medicare, and Medicaid. The Company's common stock will begin trading under the new ticker symbol "NEUE" on the New York Stock Exchange (NYSE), effective January 29, 2024.
"Taking the NeueHealth name signifies our commitment to delivering value through our differentiated care model that uniquely aligns the interests of health consumers, providers, and payors," said Mike Mikan, President and CEO of NeueHealth. "Our NeueHealth identity has been a core and successful part of our organization's story, and we look forward to building on its strong performance as we take the lead in the industry's shift to value-based care."
NeueHealth currently serves more than 500,000 health consumers and partners with more than 3,000 affiliated providers across the country. NeueHealth consists of two segments, NeueCare and NeueSolutions, each focused on creating a seamless, coordinated care experience that maximizes value for health consumers, providers, and payors.
NeueCare: delivers value-driven healthcare to health consumers across the ACA Marketplace, Medicare, and Medicaid through owned clinics and partnerships with affiliated providers across the country. NeueCare takes a consumer-centric approach, developing a true relationship with patients early in their healthcare journey to deliver a high-quality, personalized care experience.
NeueSolutions: enables independent providers and medical groups to succeed in performance-based arrangements through deep financial alignment, customized population health tools, and strong partnerships with leading health plans and government programs, including participation in the Centers for Medicare and Medicaid Innovation's ("CMMI") ACO Realizing Equity, Access, and Community Health (REACH) program.
The Company will also relocate its corporate headquarters from Minneapolis to Doral, Florida. NeueHealth has had a strong presence in Florida through its Centrum Health, AssociatesMD, and Premier Medical Associates clinics, which have operated in the state for more than 20 years and serve more than 150,000 health consumers in Florida. The relocation underscores NeueHealth's commitment to advancing its value-driven care model and deepening its presence in the local communities it serves. The relocation will not impact jobs in Minneapolis, where the Company will continue to operate certain corporate and administrative functions.
Branding across the Company will be transitioning over the coming months.
Posted In: BHG
