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TechTarget shareholders to receive approximately $11.79 per share in cash and retain a 43% stake in New TechTarget, allowing them to participate in the long-term value creation of the combined business
Informa PLC to contribute Informa Tech's digital businesses and $350 million of cash in exchange for 57% stake in New TechTarget
New TechTarget expected to drive double-digit organic revenue growth, 35%+ Adjusted EBITDA margins and strong free cash flow within three years of closing
TechTarget reports preliminary unaudited full year 2023 revenue and Adjusted EBITDA
TechTarget (NASDAQ:TTGT) and Informa PLC (LSE: INF.L), a FTSE-50 UK Group with a leading position in international B2B events, digital services and academic knowledge, today announced that the companies have entered into a definitive agreement whereby Informa PLC will combine Informa Tech's digital businesses with TechTarget to create a leading global platform in B2B Data and Market Access, focused on helping vendors in enterprise technology and other markets accelerate revenue growth. The combined company ("New TechTarget") is expected to position TechTarget as a unique end-to-end solution provider across the go-to-market: from strategy, messaging and content development to in-market activation via brand, demand generation, purchase intent data and sales enablement. The combination brings scale benefits, diversified revenue streams and strategic expansion opportunities by expanding TechTarget's current addressable market and enhancing the resilience of its business by increasing its presence in new markets and new buyer personas.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240110017625/en/
Informa PLC will contribute its Informa Tech digital businesses and $350 million of cash in exchange for a 57% stake in the combined company. The $350 million of cash, or approximately $11.79 per outstanding TechTarget share, will be paid to existing TechTarget shareholders upon completion of the transaction. Existing TechTarget shareholders will also retain a 43% equity stake in New TechTarget, allowing them to participate in the long-term value creation of the combined company. The businesses being contributed from Informa Tech consist of:
"The addition of Informa Tech's digital businesses has the ability to accelerate TechTarget's strategic roadmap by allowing it to continue to innovate leading products, offer customers end-to-end solutions and grow profitably and create a platform to complete meaningful strategic acquisitions," said Gregory Strakosch, Executive Chairman and Co-Founder of TechTarget. "Following a robust evaluation by the Board of Directors of strategic alternatives focused on enhancing shareholder value, the Board unanimously believes the proposed transaction is highly attractive to our shareholders, providing immediate cash value as well as the opportunity to continue to participate in the long-term value-creation of a larger, more diversified and stronger combined company."
TechTarget CEO Michael Cotoia added, "We believe that the importance of permission-based audiences and first-party data is growing exponentially, and this combination positions New TechTarget to capitalize on these impactful trends by increasing our first-party intent signals, archive of original content, traffic footprint and size of our permission-based audience. I look forward to working with Informa Tech CEO Gary Nugent to combine our talented teams, drive new growth opportunities and unlock the full potential of this combination."
"Today we significantly strengthen Informa's position in the growing B2B Digital Services market, creating a platform to serve B2B customers at scale digitally, as we already do in Live & On-Demand B2B Events," said Stephen Carter, Informa PLC Group Chief Executive. "Over the last three years, Informa has built a proprietary first-party data platform, IIRIS, and expanded our position in the B2B Digital Services market. Now, through a majority shareholding in US-listed TechTarget, we are positioning this business firmly where the customers and the value are."
Mr. Nugent commented, "Today we are creating a leading platform in B2B Data and Market Access that combines specialist brands, specialist content and cutting-edge technology, all underpinned by unique B2B audiences and permissioned First-Party Data, providing B2B buyers with more opportunities to influence purchasing decisions, identify new customers and drive revenue."
New TechTarget: A Leading Platform in B2B Data and Market Access |
Leading Industry Brand: TechTarget |
Leading Buyer Intent Platform: Priority Engine |
~50 million Permissioned First-Party B2B Audience Data: TechTarget, IIRIS |
220+ Leading Specialist B2B Content & Brands: TechTarget, Industry Dive, Dark Reading |
Leading Tech Research: Omdia, Canalys, Enterprise Strategy Group |
Leading Demand Generation and Engagement Platforms: TechTarget, NetLine, BrightTALK |
Leading Content Development Services: BrightTALK, Studio ID |
Compelling Strategic Benefits
Product | Description |
Audience Development | Specialist Business Content/Brands that inform and educate B2B professionals |
Permissioned First-Party Audience Data | Profile and behavioral insight on B2B buyers provided through proprietary subscriptions and interactions with specialist B2B Content/Brands, including permission to use data for targeted marketing |
Buyer Intent | Individual prospect level data through tech-enabled analysis of purchase intent across segmented B2B audiences |
Specialist Technology Research | Paid subscription-based access to specialist B2B market/product data, analytics and analysis, and custom project research that informs market, product and go-to-market strategy |
Demand Generation and Engagement | Brand awareness and targeted lead generation through data-driven analysis of segmented B2B audiences |
Content Development | Creation of bespoke content for B2B vendors looking to reach specialist B2B audiences |
Posted In: TTGT