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DTS, Inc., a subsidiary of Xperi Inc. (NYSE:XPER), today announced at CES® 2024 the expansion of its connected car entertainment technologies – DTS AutoStage and HD Radio – into more OEM vehicle models, including BMW, Ford and Harley Davidson. Additionally, DTS will be demonstrating a gaming prototype, the next addition to the DTS AutoStage platform. DTS AutoStage is a global entertainment platform for the connected car that seamlessly combines linear broadcast with IP-delivered content in a unified, user-centric experience. From audio to video and soon gaming, DTS AutoStage makes it easy and safe for consumers to discover and engage with the full spectrum of their entertainment preferences, all in one vehicle screen for today's and tomorrow's car owners, drivers and passengers.
"The increasing adoption of our connected car technologies is validation that, as consumers increasingly view the vehicle as a ‘third space', they need more from their in-vehicle entertainment experience than a jumble of apps on their dash. They want experiences that are integrated, personalized and on-trend," said Jeff Jury, Xperi's senior vice president and general manager. "Our content first approach, that can support audio, video and games, illustrates our platform's ability to rapidly advance to help automakers enhance and solidify their relationship with their customers by meeting their evolving entertainment needs and preferences."
In a recent consumer survey by Xperi and DTS, it was discovered that 71% of those 25 to 34 want a built-in vehicle entertainment experience that is more than a mirror of their smartphone. Entertainment in the vehicle has transformed from simple audio capabilities, to front and rear seat video, with the next frontier including gaming. According to IDC, Gen Z are today's most avid gamers at 14.9 hours a week on average, while consumers overall spend an average of 9.4 hours a week on gaming. While that is a relatively small slice of the 60 hours a week that consumers spend engaged with digital entertainment, the numbers are expected to rise in the next year for Younger Millennials, Older Millennials and Gen X.
DTS AutoStage plans to incorporate today's most popular digital games including audio games, casual games and console/core games engineered with discovery and context that is personalized to users' preferences, and designed to ensure games are played safely in the car. The addition of gaming to the platform will round out the platform by delivering a complete content-first media experience.
Because over-the-air updates are an integral part of the DTS AutoStage platform, immediate innovations and additions are easily and rapidly facilitated so consumers have the most up-to-date and relevant user interface with access to the most current and expansive content available.
For example, BMW, which recently rolled out DTS AutoStage Video Service Powered by TiVo™ in its BMW 5-Series vehicles throughout the United States, Great Britain, South Korea, France, Italy, Germany, Spain and soon also in Japan, is now being rolled out over-the-air to other models. Customers in the compact class have also had access to DTS AutoStage Video Service Powered by TiVo in vehicles with BMW Operating System 9 in conjunction with BMW Digital Premium since the end of 2023, with further vehicles, such as the BMW X2, and all models of the new MINI family following in 2024. DTS AutoStage Video Service Powered by TiVo is the ultimate in-car video entertainment experience. It brings personalized, content-first experience to the connected car, delivering free premium content across live TV, news, sports, movies, and more, on the vehicle screen.
The traction of Xperi connected car technologies is further evidenced by the ongoing expansion of HD Radio, the North American standard for digital radio, which recently marked milestone implementation in more than 100 million vehicles and, the company announced, for the first time in Harley Davidson motorbikes. In addition, Ford Motor Company is incorporating DTS AutoStage into certain North American vehicles, starting with the 2024 Lincoln Nautilus.
Throughout CES 2024, DTS and Xperi will be showcasing how its connected car technologies are revolutionizing the entertainment industry on the show floor at the LVCC West Hall Booth 6240 and at Park MGM. If interested, request a demo at media@xperi.com.
For more information on DTS AutoStage, visit https://dts.com/autostage/.
Consumer Survey: "From In-Vehicle Entertainment to Integrated In-Cabin Experience" Report
Posted In: XPER
