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Global, the UK's largest Radio and Outdoor media company, has signed an exclusive platform distribution and ad sales deal with iHeartMedia, the No. 1 audio company in the United States.
Under the exclusive deal, Global and iHeartMedia will license, distribute and represent each other's chart-topping Podcast portfolios.
In the UK iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, will be available on Global Player and via DAX, Global's market leading digital advertising exchange. iHeartPodcasts adds millions of downloads to Global Player and the DAX network.
Posted In: IHRT