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ByteDance's TikTok, the social media platform renowned for its role in launching viral songs, introduced a new feature called Add to Music App, allowing users in the U.S. and U.K. to save TikTok-discovered songs directly to Spotify Technology (NYSE:SPOT), Apple Inc's (NASDAQ:APPL) Apple Music or Amazon.com Incs's (NASDAQ:AMZN) Amazon Music.
The move aims to enhance the app's appeal to music enthusiasts and eventually monetize its integration with streaming platforms, Variety reported.
See Also: TikTok's Entry into Music Streaming Sector Raises Concerns for Spotify's Market Share
While specifics of TikTok's agreements with these platforms remain undisclosed, sources told Variety that no monetary exchange is involved.
This feature, distinct from TikTok Music, which is a premium service available in select countries, intends to bridge TikTok's music discovery with external streaming services.
Users can save tracks with a simple "Add Song" button and customize playlists across the mentioned platforms.
Moreover, TikTok users have the option to utilize the Add to Music App feature directly from an artist's Sound Detail page.
Although there are no immediate plans to introduce TikTok Music in the U.S., the platform's global head of music business development, Ole Obermann, emphasizes the feature's potential to link TikTok's discovery with increased consumption on streaming services, "generating even greater value for artists and rightsholders."
Read Next: Warner Music Group Expands Agreement With TikTok - What's The Benefit?
Image credits: Kaspars Grinvalds on Shutterstock.
