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In a show of support, Verano Holdings Corp. (CSE:VRNO) (OTCQX:VRNOF) is gearing up for its third annual Breast Cancer Awareness Month campaign, set to kick off on October 1st, spanning across eleven states.
CEO George Archos said: "We are proud to once again demonstrate the power of the cannabis community as a catalyst for positive change."
Customers visiting Zen Leaf and MÜV dispensaries will have the opportunity to support the Lynn Sage Breast Cancer Foundation while indulging in their preferred cannabis products.
See Also: Breast Cancer Survivor Enjoys Remission After Doctors Supported Using Cannabis With Chemotherapy
TILT Holdings Inc. (NEO: TILT) (OTC:TLLTF) and its subsidiary, Standard Farms, are also making their mark in the fight against breast cancer.
Throughout October, Standard Farms will contribute $5 to the PA Breast Cancer Coalition for each Jupiter Pink Ceramic Mouth Tip vape cartridge sold in medical dispensaries. Tim Conder, CEO of TILT, emphasized their dedication, saying, "We are proud to be part of a larger support network in the state by helping to raise money for PA [Pennsylvania] Breast Cancer Coalition.”
Meanwhile, Sunmed | Your CBD Store, based in Florida, has teamed up with the National Breast Cancer Foundation (NBCF). They're donating 3% of online product sales from October 1 to 31, 2023, directly to NBCF.
In-store customers can also make a difference by choosing specially designated Sunmed products adorned with pink stickers, resulting in a $1 donation to NBCF. Marcus Quinn, CEO of Sunmed, expressed the collective impact, saying, "We can make a meaningful difference in the lives of those affected by breast cancer."
In recent years, cannabis has garnered attention as a potential adjunct in breast cancer treatment. A 2021 study by Hadassah Medical Center demonstrated a significant sixfold improvement in killing breast cancer cells when combined with standard therapies like chemotherapy and hormonal treatments.
Image by The Halal Design Studio On Unsplash
