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Super Group (SGHC) Limited (NYSE:SGHC) owned sports betting and gaming business Betway has become the Official Global Betting Partner of English Premier League club, Arsenal men's team.
The multi-year agreement is the latest addition to the brand's football portfolio, alongside deals in the English Premier League with West Ham and Brighton as Official Global Partner.
Apart from football, Betway has built a portfolio of sponsorships in various sports, including the NBA, NHL, Tennis, Cricket and Horse Racing.
Betway's branding will be featured on advertising boards at the 60,000 capacity Emirates Stadium in all domestic matches in the Premier League, FA Cup, and Carabao Cup.
The new partnership will enhance the supporter experience by creating and delivering global activations and exclusive content across all social media platforms.
Price Action: SGHC shares traded higher by 2.12% at $3.86 on the last check Friday.
Posted In: SGHC
