Organigram Relaunches Trailblazer With Portfolio Of THCV Gummies And CBG Infused Pre-Rolls

Author: Vuk Zdinjak | August 21, 2023 07:50am

Organigram Holdings Inc. (NASDAQ:OGI) (TSX:OGI) is relaunching cannabis brand Trailblazer. Featuring THCV gummies, CBG infused pre-rolls and a high-potency 1x0.5g pre-roll, Trailblazer will re-enter the market with a range of differentiated offerings.

The new Trailblazer portfolio consists of three new products, with additional products expected to be launched in Organigram’s upcoming fiscal year:

1. Cherry Comfort: Diamonds + Distillate Infused THC+CBG Pre-rolls

   • 3 x 0.5g pre-rolls

   • +30% THC; +5% CBG with a total cannabinoid potency of +35%

   • Each half-gram cone is infused with THC + CBG distillate and THCA diamonds

2. Zen Garden Grapefruit 2:1 THCV: THC Sugar-free Gummies

   • 4 sugar-free gummies

   • 5 mg of THCV and 2.5 mg THC per gummy

   • THCV derived from whole flower grown in Moncton

   • Made with natural flavors, THCV and THC distillate

3. Dank Dreams: A Potent and Convenient Single Pre-roll

   • 0.5g pre-roll

   • Curated Indica flower

   • High potency with 22-26% THC

“By understanding the unique preferences and aspirations of our Trailblazer target audience, we strived to create a deeply rewarding brand experience that fosters a sense of understanding, positivity, and empowerment. The brand positioning reflects the emotional aspirations of this consumer segment, reflecting a brand that is designed for a modern legal cannabis consumer. Trailblazer aims to create a positive and uplifting experience for its consumers, supporting them in their cannabis journey”, stated Megan McCrae, senior vice president, marketing and communications at Organigram.

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Photo by Jeff W on Unsplash

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