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Fortune Brands Water Innovations to gain advanced trade promotion and pricing optimization capabilities with integration of the Enterra Revenue Growth Intelligence System™
Enterra Solutions, the leader in autonomous value-chain optimization and decision-making solutions, and Fortune Brands Water Innovations ("Fortune Brands"), a business segment within the industry-leading home and security company Fortune Brands Home & Security, Inc. (NYSE:FBHS), have announced their partnership under a multi-year Solution-as-a-Service contract. Fortune Brands will deploy the Enterra Revenue Growth Intelligence System™ (ERGIS™) to evolve its trade promotion planning process as well as optimize its pricing strategies for all product lines across North America.
Leveraging Enterra's Autonomous Decision Science™ (ADS®) technology, the next evolution of data science and enterprise AI, ERGIS™ will autonomously analyze, optimize, and prescribe recommendations to determine the best trade promotion schedules and pricing strategies, as well as their expected performance. It will also look at optimizing list price changes across the different distribution channels to maximize profitability with the current portfolio. Integration of Enterra's technology will enable Fortune Brands to accelerate profitable growth in today's ever-changing and complex marketplace.
"By deploying Enterra's trade promotion and pricing optimization capabilities, Fortune Brands is committing to advancing their business operations by enabling scalable and reliable AI systems to perform trade promotion and pricing optimization and decision-making," said Stephen DeAngelis, Enterra Founder, President, and CEO. "As inflation, supply chain disruptions and changing buyer behavior continues to drive uncertainty in markets, Fortune Brands will have the industry's most advanced system in place to help respond to market changes quickly and fuel future profitable growth."
"In a volatile market, the value offered by Enterra's solutions was clear," said Chris Venditti, Revenue Growth Management Leader at Fortune Brands. "By scaling Enterra's trade promotion and pricing optimization capabilities across our business, we will gain a competitive advantage that allows us to better achieve our business targets and serve our customers."
Fortune Brand's implementation of ERGIS™ is the first step toward achieving autonomous end-to-end value chain optimization and decision-making capabilities. To learn more about Enterra's solutions for global brands, click here.
Posted In: FBHS
