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JX Luxventure Limited (NASDAQ:JXJT) (the "Company"), a company delivering comprehensive products solutions to global high-net-worth families serviced by our business customers with business segments covering tourism, duty-free cross-border merchandise, eCommerce and B2B SAAS solutions, and menswear, today announced that it has signed a binding memorandum of understanding (the "MOU") with Shenzhen Zhongjiyingfeng Investment Co., Ltd. ("Purchaser"), pursuant to which the Purchaser will acquire from the Company 100% ownership in Hongri International Holding Limited ("Hongri"), a wholly-owned subsidiary of the Company through which the Company operates its menswear business segment, in consideration for US$10,000,000 (the "Sale and Purchase Transaction"). Pursuant to the MOU, the parties intend within 30 calendar days from the date hereof to enter into a stock purchase agreement or other agreement in a form customary for transactions of this type (the "Definitive Agreement"), which shall extinguish and supersede this MOU, and to negotiate in good faith the Definitive Agreement and any ancillary documentation.
The sale of Hongri and the divestment of the menswear business pursuant to the Definitive Agreement will allow the Company to focus more resources on its other segments and areas of the business, including travel, cross-border merchandise business and eCommerce business where the Company is uniquely positioned to maximize its growth and drive positive impact. As the Company's menswear business has never fully recovered from the impact of Covid and incurred significant loss during the past two years, it has chosen to strategically divest its menswear business and will reinvest the proceed in its more profitable continuing business. The global economy has shifted and is experiencing unprecedented changes that call for a renewed focus on sustainable growth and profits. The Company appreciate the tremendous effort made by our special committee for the sale of the menswear business segment led by the Chairman, Mr. Huidan Li.
Ms. Sun "Ice" Lei, Chief Executive Officer of the Company said: "We are delighted to enter into this MOU with the Purchaser. This strategic move enables us to build on our momentum on improving margins and concentrate our travel, duty-free cross-border merchandise and eCommerce business. Once the Sale and Purchase Transaction is closed, we are confident that our three continuing business segments will soon return the overall profitability to our shareholders."
