Has my stock been accused of fraud?Join over 160k users who know.

Ticker Price Change($) Change(%) Shares Volume Prev Close Open Gain($) Gain(%)
Ticker Status Jurisdiction Filing Date CP Start CP End CP Loss Deadline
Ticker Case Name Status CP Start CP End Deadline Settlement Amt
Ticker Name Date Analyst Firm Up/Down Target ($) Rating Change Rating Current

News

Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming

Author: Anusuya Lahiri | September 29, 2022 01:42pm

  • Nielsen N.V. (NYSE: NLSN) announced that Roku, Inc (NASDAQ: ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings
  • Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home. 
  • OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling person-level measurement of ad campaigns on the Roku platform.
  • Nielsen Four-Screen Ad Deduplication will enable a consistent, comparable, and deduplicated view of the channels and platforms audiences consume across screens. 
  • As consumers spend more time streaming, marketers diversify their media investments and continue shifting more dollars to TV streaming than ever before.
  • Recently, Roku roped in Fox Corp (NASDAQ: FOX) Fox Entertainment CEO As Roku Media President.
  • The streaming companies ranging from Netflix Inc (NASDAQ: NFLX) to Roku, battled subscriber losses on pandemic recovery and macro headwinds.
  • Price Action: ROKU shares traded lower by 9.08% at $55.56 on the last check Thursday.

Posted In: FOX NFLX NLSN ROKU

CLASS ACTION DEADLINES - JOIN NOW!

NEW CASE INVESTIGATION

CORE Finalist