Read Stephens' Analysts Take On Roku - Walmart Partnership

Author: Anusuya Lahiri | June 17, 2022 02:14pm

• Roku, Inc (NASDAQ:ROKU) and Walmart Inc (NYSE:WMT) enabled a seamless T-Commerce checkout experience for CTV viewers, permitting product purchases to take place in conjunction with an associated advertisement Stephens analyst Nicholas Zangler noted. 
• Roku will likely utilize targeting, optimization, and measurement capabilities to help advertisers deliver relevant, shoppable ads to consumers with a high propensity to respond, Zangler noted. 
• On a shoppable ad, viewers need only press "OK" on their Roku remote to proceed to check out. One more click of the "OK" button on the Wal-Mart checkout page places the order. 
• Roku Pay which houses the viewers' payment information, will help place the order and transact, he observed. 
• Wal-Mart will serve as the exclusive retailer for the fulfillment of product purchases are fulfilled. 
• Activation and measurement of shoppable ads for advertisers will be conducted exclusively by Roku's OneView DSP. 
• The offering appears to be a pilot with deeper integration planned, he added. 
• Zangler has an Overweight on Roku with a price target of $190.
• Price Target: ROKU shares traded higher by 2.29% at $80.34 on the last check Friday.

Posted In: ROKU WMT